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Business & Commerce Social Responsiblity & Sustainability

Inaugural Lazada Forward Women Awards
Celebrates Female Entrepreneurs

By LazBeat Staff
March 16, 2021

Four years ago, Annie Chia’s flower shop, which was passed down to her by her parents, was destroyed in a fire. She was distraught about the loss of her store but was determined not to give up and continued running her business from a rented space before eventually bringing her bouquets online to Lazada Malaysia. With no previous eCommerce experience, the 44-year-old entrepreneur had to learn everything from scratch, from taking and uploading photos to ways to boost traffic to her online store, NLWK Florist.

“We should have the courage to try,” Chia said. “If you don’t try, you’ll never know how it will turn out.” Chia’s courage and determination paid off. Her store currently holds a 98% positive seller rating, and she was even able to operate and earn an income during the country’s pandemic lockdown period.

Inspiring stories like Chia’s are plentiful among Lazada’s vast community of female entrepreneurs across Southeast Asia, which is why the platform decided this year to launch its inaugural Lazada Forward Women Awards (LFWA) to celebrate the resilience and achievements of these local businesswomen.

The event, which was livestreamed on International Women’s Day on March 8, honoured Chia with the LFWA Inspiring Seller award and also recognised five other women from the region who’ve used technology and digital tools to make a difference for their businesses, families and communities.

WATCH: Highlights from the Lazada Forward Women Awards

“At Lazada, we have long recognised the importance of embracing diversity and empowering women in our ecosystem,” said Sophie Xue, Lazada Group’s chief people officer. “We hope the launch of these awards will inspire hope and encourage more women to use digital technology and commerce to showcase their talents and forge new paths for themselves.”

Also among the women celebrated at the event was Hanna Suhardi, who was named an LFWA Inspiring Seller alongside Chia. The 29-year-old entrepreneur is the owner of Shopping Shoes, an online store on Lazada Indonesia that works with several villages in West and Central Java to bring artisanal footwear and bags to consumers. Aside from reviving interest in the villages’ traditional tailoring, the store also provides income to more than 100 residents from those communities.

For many Lazada merchants, success means not only performing well financially but also running a business that has a positive impact on consumers and communities. This is especially true for Georgianna Carlos from the Philippines, who was presented with the LFWA Enterprising Seller award. Carlos started her business, Fetch, after she realised that one of her family’s rescue puppies had extremely sensitive, allergy-prone skin. To address this problem, she started researching and developing an all-natural shampoo that would be safe for pets, humans and also the environment. Her range of pet-care products, chews and treats are certified by the Food and Drug Administration. To make sure she can do as much good as possible, the young entrepreneur, who was featured in Forbes Asia’s “30 Under 30” last year, also uses the success of her business to support a local animal shelter.

Meanwhile, Lalilla Thamnita, another Enterprising Seller, has been using her agricultural supplies store, AggieHome, on Lazada Thailand to address the needs of local rural communities. After learning that some of the villages she serves has no electricity, she added solar panels and equipment to her store’s offerings so that consumers can have access to cost-efficient and environmentally sustainable sources of power. The care she has for her customers is also reflected in the way she runs her business: to ensure shoppers are able to achieve farming success, the 39-year-old seller provides detailed descriptions and instructional videos for her products and also offers 24-hour customer service.

NLWK Florist’s Annie Chia was among the female entrepreneurs honoured at the inaugural Lazada Forward Women Awards.

A recipient of the third category award was Anne Ong, 56, who was named a Creative Seller. The former architect turned her love for cooking into a new career path when she came up with the idea of sharing baking premixes of her favourite recipes with the parents at her son’s school so that they, too, could make delicious treats with their children. She eventually founded Anne’s Secret Recipe and has been selling premixes for goodies such as her chewy chocolate chip cookies and Nonya-inspired pandan coconut cupcakes on Lazada Singapore’s RedMart Specialty Stores platform, garnering a loyal fan base of consumers not only from all over Asia but even from the Maldives.

The Creative Seller award was also presented to Pham Thi Xuan Hong, 34, a Lazada Vietnam seller who has been using eCommerce as a way to express her individuality. Aside from sourcing for trendy items for her shoe store, PinkShopGiayDep, the once camera-shy Hong has found great success with her fun and informative LazLive broadcasts that cover a wide range of topics, such as the type of shoes to wear on a first date. On top of her regular livestreams, Hong also creates other content, such as her own gameshow with voucher giveaways, to keep shoppers engaged.

With their different backgrounds and experiences, the six award winners exemplify the strength and diverse talents of women across Southeast Asia. “These women demonstrated resilience and innovation as online business owners, and it is truly inspiring to hear their stories of personal and professional success,” Xue said. “As we continue our commitment to diversity and gender equity, we look forward to celebrating the achievements of even more outstanding women in the future.”

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Inside Lazada

Sherry Tan, 46,
Chief Business Officer, Lazada Malaysia

March 16, 2021

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.

“Lazada had just celebrated its seventh birthday sales campaign, and everyone was getting ready to wind down, celebrate the results and recharge before our next project. That was when I got the news. March 29, 2019. Breast cancer. All I could think of at that moment was my son, who was only 11 years old at the time.

As a single mum, I am the only parent my son has. I had to fight this disease and be strong for my son. Giving up was never an option. After all, I’m known as the “iron lady” at work. My family rallied around us, offering unwavering support during my treatment and recovery. In fact, visits from my family became so frequent that at one point I had to kick them out just so I could rest! But that’s the best thing about family, right? They are there even when you don’t want them to be, and for that, I am grateful.
The best surprise – and my pride – was my son. He was my biggest supporter, always telling me how strong I was, especially on days when I didn’t feel like that at all. I thought I had to be strong for him, but in fact, it was the other way around.

I am in remission now, and each day is a gift – a gift to spend more time with my family, with my son. I’ve also begun catching up on the latest Korean and Chinese comedy and drama series. They are a great way to destress and also to feed my wanderlust since international travel isn’t as easy as it used to be.

To the women who may be going through what I did, stay positive. We are often stronger than we think but, also, don’t be afraid to show your vulnerability during tough times. The beauty is that during the dark days, we have people stronger than us. Reach out, get coffee, go for a walk with the people you love and who love you. You are not alone in this journey.”

This profile was compiled by Anoushka Bhar from the Lazada PR team in Malaysia.

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Inside Lazada

Supatcha Pinwiset (Fern), 25,
New Business Senior Analyst, Lazada Thailand

March 16, 2021

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.

“I never thought I would be responsible for raising a child in my early 20s, but all this changed when my younger sister became pregnant with my niece.

Growing up, my sister and I were close. She was always the shy one, and I, being five years older, felt it was my duty to protect her. In high school, she met a guy, but he wasn’t right for her. We tried to warn her at the time, but she wouldn’t listen and even ran away from home.   

Eventually, she became pregnant with his child. He refused to take responsibility, and my sister was too young and not ready to be a mother. My parents were dealing with some financial troubles and could barely cope themselves. For the first time in my life I felt this overwhelming desire to become responsible for someone else’s life – my little baby niece.

I had also just graduated from university at that time and was looking forward to living my life as a free and young adult. The arrival of my niece made me reconsider my priorities. I could no longer go out with my friends whenever I wanted to or go on spontaneous weekend trips to the beaches. But even with all that, I never considered my niece to be a burden. In fact, she has become the delight and source of strength in my life. Life will always be lined with obstacles, but also gems along the way.” 

This profile was compiled by Pimchaya Boonyarattaphan (Kwang) from the Lazada PR team in Thailand.

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Inside Lazada

Evelyn Yonathan, 39,
Chief People Officer, Lazada Indonesia

March 16, 2021

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.

“I majored in psychology and spent a year and a half after university as a child therapist, working primarily with children with autism. Those were challenging but fulfilling days. I felt the parents’ angst and frustrations when they could not understand their child, but I also experienced their joy when they finally learned how to read the child’s cues and trigger points and could communicate with him or her.

Curiosity then got the better of me. I wondered what it would be like to work in a corporate environment and ended up in a sales and marketing job that eventually led me to join Lazada in 2016 as a category director. One of my jobs at the time was to train owners of micro, small and medium enterprises and to help them expand their businesses online. At times, I could sense the frustrations and feelings of uncertainty from these business owners who were selling online for the first time. But when they shared with me stories of how they were now able to send their kids to better schools and have a better quality of life, I also shared in their happiness and delight.

I realised that whether as a child therapist or a sales person, one can have the ability, and I would even say power, to change other people’s lives for the better. Putting people at the centre of what we do gives more meaning to whatever it is that we are doing. Now in my role as chief people officer, where I’m responsible for hundreds of Lazada Indonesia employees, this philosophy resonates even more. Working remotely during the pandemic has been tough for many colleagues. I can understand their frustrations. My team sent out care packages with juice and vitamins to everyone, from the office boy to the board of directors, so that everyone can stay healthy and also share in the relief that we are not alone in this situation.”

This profile was compiled by Jessica Horsan from the Lazada PR team in Indonesia.

Categories
Business & Commerce

Training for the Future:
An AI Expert on Human and Tech Innovation

By LazBeat Staff
March 16, 2021

Part of Felix Yuwono’s job is to train up Lazada’s customer care team. Only, who – or rather, what – he trains isn’t your typical service representative but are the eCommerce platform’s artificial intelligence chatbots.

As one of the largest eCommerce platforms in Southeast Asia, Lazada has developed two AI-powered chatbots; the Lazada Customer Engagement Officer – CLEO for short – was created to cater to consumers’ needs, while another tool called ADA offers help to sellers on the platform. Not only are these chatbots available 24/7, they’ve been “taught” by Lazada’s dedicated AI training team on how to address questions and requests in real-time with a high degree of precision while still retaining the warmth of human interactions.

If a shopper wants to know about delivery options, for example, they can simply ask CLEO, which will be able to instantly share a full list of shipping options and rates. Or if sellers are unsure of how to maximise their sales, ADA is on hand to provide guidance on everything from logistics support to available campaign tools.

Despite the sophistication of these chatbots, Yuwono, the head of AI at Lazada Indonesia, emphasizes that they are designed not to replace but rather promote human capabilities.

“Sure, the chatbot can answer questions, but when it comes to complex problem solving with creativity and analytical thinking, that’s when the AI trainer plays a key role,” he said, adding that AI trainers shape the characters of artificial intelligence and help them understand different consumer questions as well as various styles of language, from regional dialects to colloquial slang.

While AI trainers are a relatively new profession, demand for them has grown in recent years as industries across the globe have accelerated their digitalization. In fact, according to a recent World Economic Forum report, it is estimated that machines and algorithms will create 97 million new jobs by 2025.

These jobs will play a particularly critical role in eCommerce – currently one of the fastest-growing industries in the global market – with AI trainers already key to creating comfortable, safe and engaging shopping experiences.

“At Lazada, the AI ​​trainer profession is truly an important part of our operations,” Lazada Indonesia CEO Ferry Kusnowo said. Thanks to these trainers, the eCommerce platform boasts a Chatbot Resolve Rate – the measure for the company’s AI-fuelled problem-solving – that’s higher than the industry average, Kusnowo explained.

The job of AI training, of course, is no easy feat, involving constant refinement and updates to algorithms. Because of this, AI trainers must not only be sophisticated in creating computer programmes but must also have the analytical skills and creativity to solve complex problems as they arise. They need to be able to fully understand the questions and pain points of users, check the data, come up with and implement solutions and also monitor the impact that those solutions have. And of top of all that, they must also keep up with the latest trends and recognize changes in communication conventions so that AI programmes can maintain the level of human-like conversation abilities that users have come to expect.

While the job may be demanding, Yuwono, who was named Global Champion for the Best Use of Self-Service Technology and Best Technology Innovation at the 2019 Contact Center World Awards, says that it’s precisely these challenges that make AI training such a rewarding vocation, especially at a time when digitalization is becoming increasingly essential.

“Being an AI trainer pushes me to always build, measure and learn,” he said. “As our technology continues to evolve and advance, it’s important that we as humans also keep up with the latest in digital innovations.”

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Inside Lazada

Pat Mallari, 30,
Learning and Development Manager, Lazada Philippines

Feb 16, 2021

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.

“Growing up, my parents sacrificed a lot for my sibling and me. We had a very modest lifestyle, and my parents always made sure that they were able to provide for all our family needs. When I graduated, I took the first job that I felt allowed me to give back to them in a big way. I became a management trainee at Unilever. Working at a big multinational company right out of college was intimidating. I didn’t know anything or anyone, but that was the start of a journey that made me the person I am today. Over the years, I went from being a salesperson to becoming the company’s country marketing manager, driving digital transformation in the food services business.

As rewarding as marketing was, I wanted to do more – to help others navigate their careers, because I remembered those early days, feeling lost. I got certified as a life coach by two leading organisations and had to learn and unlearn many things as well as make financial trade-offs to sustain my new path. I founded a small coaching firm, Purposeful Careers, to help individuals define their strengths and pursue careers that aligned with their personal goals and passions.

My transitional path eventually led me to my current role at Lazada. Now, as a member of the organisation and talent development team, my own job and personal purpose are aligned! This role has allowed me to empower my fellow Lazadians as I work with them to develop their goals, discover their strengths and what makes them passionate about their work. I’m also happy to say that it’s my turn to spoil my family and give them the things they always wanted and deserve.”

This profile was compiled by Mina Cunanan from the Lazada PR team in the Philippines.

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Inside Lazada

Nur Aziemah (Zie), 34,
People Care Analyst, Lazada Singapore

Feb 16, 2021

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.

“After years of flying around the world as an air stewardess, I met my husband, got married and left my job to become a mother of two young boys. I eventually rejoined the workforce, taking on a role as a people care analyst at Lazada. Last year, my husband lost his job as a sales manager due to the pandemic, and I became the sole breadwinner in our family. Having grown up in a family with strong patriarchal values, my husband had a tough time staying at home. He believed it was his duty to provide for the family. The role reversal in our household and him not being able to financially provide presented a new set of challenges for both of us. I tried to encourage him to change his perspective on what it meant to “contribute to the family,” which included managing the house and being there for our children.

Afraid that I would also lose my job, I took on more responsibilities at work at the expense of spending time with my family. I wanted to keep my job by proving my value in the company. Initially, my husband and I fought over my lack of time and emotional availability at home. We finally had a conversation to share our fears and frustrations, and my husband and I grew to understand each other better and managed our expectations. Our situation has since improved. Time at home has strengthened my husband’s relationship with our boys. He recently found a new job and is back at work. My supervisor has also been very encouraging and constantly reassures me of my work performance, which brings me immense relief. Looking back, the past year has been extremely difficult. But as a mother and wife who is also pursuing her career goals, I found the strength to persevere and a sense of pride to be able to provide for my family during one of our most trying times.”

This profile was compiled by Catherine Yang from the Lazada PR team in Singapore.

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Inside Lazada

Doan Trang Ha Thanh (Thanh Doan), 32,
Head of LazMall MBGR, Lazada Vietnam

Feb 16, 2021

Our “Humans of Lazada” series takes a look at the professional and personal lives of the more than 8,000 people who work at Lazada. Click here for more stories from this series.

“I have three babies – my 2.5-year-old twins and the fast-moving consumer goods category at Lazada. I joined the company in March 2012. This was before we launched the Lazada site. No one knew what Lazada was, what it did, or what eCommerce was about. We only had around 60 people working in a small office at Copac Square Building in Ho Chi Minh City. We did most things manually, including onboarding new brands, which involved entering the information of signed contracts into the system bit by bit, as well as all our reports and follow-up on orders. Everyone from our CEO at the time to an associate like me rolled up their sleeves to get things done. We still do, but now we have about 400 more people doing that and, of course, the technology to help. During my early days at Lazada, our monthly revenue target was the equivalent of what we get on a daily basis today.

Together with my supervisor at the time, we built the FMCG category from scratch. It was only in 2014 that I started to have teammates. It was like raising a child – one has to be patient. There were days when the child tried to walk, but couldn’t and fell. Then you find ways to encourage the child, bring out the child’s strengths and feel proud when he or she is finally running. That’s how I feel each day watching the category grow, especially the mother and baby segment, which has grown more than 30 times from when we began. Being a mother to two young boys helped me nurture a team at work. I hear my team out and find solutions to any challenges that we may face. Apparently, I have earned a nickname here. People call me ‘mum.’ I think it was always meant to be my calling in life – at home and at work.”

This profile was compiled by Bao Uyen Bui from the Lazada PR team in Vietnam.

Categories
Social Responsiblity & Sustainability

Lazada Brings a Bright New Chapter
to Vietnamese Students

By Linh Chi Nguyen
Feb 16, 2021

On a cool winter’s day in Quang Tri, a province on the north-central coast of Vietnam, a group of students from Hai Thai Primary School gathered together for a special occasion. When asked by the event’s celebrity host what they wanted to be when they grew up, the students, from 6-10 years old, threw their hands up in the air and shouted out their answers, sharing their aspirations to become teachers, police and doctors. Some wrote letters to their older selves, eagerly describing their dreams for the future while others spoke excitedly about becoming architects who could help the local community, especially in light of recent typhoons that devastated their homes and school.

The special event the students participated in was to mark the delivery of reading materials and school supplies as part of Lazada Vietnam’s “Donate the Dream Books” campaign. Implemented in collaboration with the country’s leading book stores Fashasa, Alphabooks and Deli as well as media partner WeChoice, the programme was part of Lazada Vietnam’s second Book Category Day, which ran from Dec. 23-25. During the three-day period, for every order on the eCommerce platform worth at least VND200,000, Lazada and its partners contributed 10% of the order value to purchase books and school supplies for thousands of students at 10 primary and secondary schools in Quang Tri that were affected by the storms.

With overwhelming positive support from the community, the campaign was able to bring more than 20,000 books, 2,000 notebooks, 11,000 school supply sets and 200 backpacks to schools in Quang Tri’s Dong Ha city and Gio Linh town, where many young children had scrambled to salvage books from the mud following severe floods.

“As a leading eCommerce platform with one of the largest online supplies of authentic books in the country, we want to leverage our resources to help the local communities, especially in times of need,” Lazada Vietnam CEO James Dong said. “It was heartening to see the overwhelming response from the community when we launched this campaign. I’m also glad we can have partners who share our same vision of helping these students to return to school and ensuring that they continue to have access to education and cultivate a love of reading.”

Representatives from Lazada Vietnam and its campaign partners travelled to Quang Tri on Jan. 5 to present the donated books and supplies to the affected schools. Joined by local celebrity Khánh Vy, the host of several popular educational TV shows, the representatives visited more than 400 students at Hai Thai Primary School in an afternoon filled with fun activities and the warmth of the children’s laughter.

Lazada Donate the Dream Books
TV host Khánh Vy meets with students in Quang Tri as part of Lazada’s Donate the Dream Books campaign.

During the ceremony, Hoang Xuan, the principal of Hai Thai Primary School, thanked Lazada, its partners and the community for bringing these resources to the school. “The students now have many new sources of knowledge, and these will empower them to pursue their dreams in the future,” she said.

The students were particularly excited about the books that were donated to them. Like many other schools in the province, Hai Thai’s limited budget is only enough to cover the textbooks required for teaching, meaning students have little access to publications such as storybooks. Those who love to read have to borrow from the district library, which is far away from their homes and schools, or wait for older siblings to bring books back from schools in bigger cities. By donating new books to the children, the campaign has helped nourish their thirst for reading, instilling them with the knowledge and passion to strive for their highest potential.

Hai An, a student from the school, said that she was especially excited about the donations since most of the books in her home were swept away or destroyed by the floods. “I will do my best to study well so as not to disappoint everyone’s contribution and support to my hometown,” she said.

Lazada plans to make the campaign a regular activity and to expand its scope to invite more publishers and bookstores so that more children in Vietnam can benefit.

“This meaningful campaign demonstrates our long-term commitment to nurturing young talents and enabling them to pursue their dreams and a future where they will help other people, give back to the community and contribute to the country’s economy,” Dong said.

Lazada Donate the Dream Books
Students at Hai Thai Primary School received book donations during a special ceremony filled with fun activities.

Linh Chi Nguyen is a manager in Lazada Vietnam’s public relations team, responsible for corporate communications and media relations.

Categories
Business & Commerce

Lazada Campaigns Give Brands a ‘Super’ Boost

By Emma Paterson
Feb 16, 2021

Last August, Adidas rolled out its “Two Worlds Collide” Super Brand Day on LazMall, Lazada’s premium B2C channel, featuring exclusive “Star Wars” shoes to coincide with the 40th anniversary of “The Empire Strikes Back”. The limited-edition sneakers were inspired by key characters from the “Star Wars” franchise, including Darth Vader, Luke Skywalker, Princess Leia, Yoda, the Stormtroopers and C3PO.

Lazada engaged key opinion leaders to showcase exclusive product launches across various local markets and also created a range of marketing activities that were aligned with the brand’s campaign concept. These included a “shoefie” photograph contest and mini games on Facebook and Instagram to drive engagement, such as one that asked users to help Lazzie, Lazada’s mascot, to find a pair of exclusive “Star Wars” sneakers hidden in a maze in the shape of the eCommerce platform’s logo.

Adidas’ Super Brand Day generated sales that were doubled that of the brand’s 2019 figures for 11.11 and helped drive lasting impact even post campaign, with business-as-usual sales growing by more than 50% after the August event. Over 60% of the consumers that day were also new to the fashion category, demonstrating the ability of such campaigns to increase customer acquisition while boosting traffic and brand awareness.

“We saw fantastic results that stemmed from two hugely committed teams – Adidas and Lazada – working together with an entrepreneurial mindset,” said Amit Dasgupta, Adidas’ vice president of brand and eCommerce in Southeast Asia.

Inspired by Alibaba’s Tmall campaign of the same name, LazMall’s Super Brand Day is a 24-hour shopping event akin to a brand’s exclusive 11.11 event and showcases the best deals and co-branded experience for existing fans as well as new customers. Through creative storytelling and social activations that include games, contests and KOLs, businesses can drive sales and elevate brand awareness at the same time.

Since its first Super Brand Day in July 2018 with M.A.C Cosmetics, Lazada has partnered with more than 50 brands and activated more than 100 selective campaigns. Participating brands have recorded more than 40 times uplift in sales compared to their daily averages, more than eight times in sales compared to mega campaigns like 11.11 and up to six times follower growth in their stores.

Super Brand Day was the first of Lazada’s “Super Series” of campaigns provided to brand partners to elevate their online presence and utilise the best of the eCommerce platform’s ecosystem solutions and resources to drive followers, buyers and sales growth. Also part of the series is Super Brand Parade, a multiday initiative that empowers brands to design engaging, thematic shopping experiences for their consumers.

Super Brand Parade was inspired by a regional campaign collaboration between Lazada and L’Oréal in June 2020 when L’Oréal wanted to create a special campaign to “bring beauty back” to shoppers in Southeast Asian countries that were starting to emerge from lockdowns.

Karan Kansal, L’Oréal’s eCommerce APAC director of consumer products division, explained that the brand didn’t want to create just a sales event but a celebration. That’s why it partnered with Lazada to host a three-day marathon affair, anchored on a “Back to Beauty” theme, that included everything from livestreamed content featuring celebrities to games, special promotions and even augmented reality technology.

“We were thrilled to partner with Lazada, leveraging their technology like LazLive to connect with our consumers online,” Kansal said. “During this Back to Beauty campaign, we showcased livestream tutorials and creative look inspirations to help everyone express themselves, whether they’re staying indoors or heading out. It was a high-impact, integrated marketing event.”

By creating an integrated, customer-focused experience powered by Lazada’s technology and other resources, Super Series events have helped strengthen LazMall’s partnerships with key brands, especially in areas of logistics infrastructure and fulfillment capabilities, said Jessica Liu, Group President and Head of LazMall at Lazada.

Lazada also recently added to the series Super Brand Openings, which aim to help consumers experience the largest online brand launches on LazMall, and Super New Arrivals, which are designed for savvy shoppers to be the first to get the latest products.

“LazMall campaigns deliver benefits far beyond campaign day, by step changing the brand’s daily baseline performance on Lazada,” Liu said. “A key objective for Lazada is to propel the growth of all our brands and sellers. Campaigns, including those in our Super Series, are a proven avenue to drive longer-term buyer and sales growth.”

LazMall’s Super Brand Day campaign posters with various brands.

Emma Paterson is a senior vice president and the head of top brand solutions within the regional LazMall operations team at Lazada.