An increasing number of women are starting their own businesses, with female entrepreneurs accounting for 40% of Tmall’s new brands* and more than 50% of brands in the apparel category, according to data shared by the platform in early March 2021.
With the growth of the “She Economy,” Tmall as a global incubator for brands is perfectly positioned to help women-driven enterprises establish paths to success through in-depth collaboration across all business aspects, including finance, product development, operations and marketing.
For example, during last year’s 11.11 Global Shopping Festival, 360 new brands became top sellers in their respective product subcategories on Tmall. Among these was MissBerry, the fruit wine brand that launched on the platform in January 2020. “The internet and e-commerce allowed us to transcend the traditional growth path, which could take 10 to 20 years,” said MissBerry founder Tang Huimin. “On Tmall, we are able to use the fastest channel to accurately reach our target customers and establish our brand,” she added.
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*New brands refers to brands that have been on Tmall for less than three years