Accelerated by the pandemic, health-related consumption has continued to be a significant trend during 6.18. Brands specializing in health checkup services and portable or home medical equipment achieved strong growth. And with consumers in China increasingly going online for their healthcare needs, Tmall’s pharmaceutical platform enlisted 3,000 registered pharmacists to offer free consultation services and professional medication guidance throughout the festival period.
Wellness and personal care products have also seen a surge in demand. Among the most sought-after items in this category are those that address hair loss. On the first day of 6.18, the number of consumers who purchased hair-loss treatments generated a 500% YoY growth in GMV. This demand caught the attention of Japan’s Pharma Foods, which introduced its top-selling Newmo Hair Growth Formula to Tmall Global this month.
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