This year’s 6.18 features close to 250,000 brands – more than double the number of brands that participated last year. These brands have brought together 13 million products, about 1.4 million of which are tapping the festival for their official launches.

Success Streams in Through Taobao Live

Within an hour of the festival’s midnight kickoff on June 1, more than 1,700 brands each generated higher sales figures compared to their entire first-day performance from last year. GMV of brand-hosted broadcasts on Taobao Live grew 100% YoY within the festival’s first hour. Some brands have leveraged their livestreams to offer limited-edition products, special gift packages, red pockets and cash coupons, all of which have helped drive strong sales performance from the festival’s get-go.

In less than 12 hours, many domestic and international brands, including Xiaomi, Estée Lauder, Gree, Huawei, Lancôme, and L’Oréal, surpassed RMB10 million in GMV through their self-hosted livestreams. The number of brands that reached this milestone is more than double that of last year and covers a range of categories, from 3C products, home appliances, beauty and skincare to home decor.

88VIPs Showcase Spending Power

This year’s festival also saw increased benefits for members of Alibaba’s 88VIP customer-loyalty program, including 5% discounts in addition to existing festival offers and up to RMB520 in shopping vouchers. Launched in 2018, the loyalty program allows members to enjoy a host of offers from across Alibaba’s many platforms.

Cainiao Network Ensures Speedy Deliveries

Cainiao Network’s logistics network played an essential supporting role behind the scenes for 6.18. Just eight hours after the festival’s official kickoff, more than 1 million consumers in China  received their orders placed during the presales period from May 24 to 31. According to Cainiao Network and its partners, it took an average of less than six hours to deliver the first batch of goods to consumers in 100 cities or municipalities across China.

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