Seniors from Shanghai, Hangzhou and Beijing were found to have made the most trips, with Shanghai Disneyland being the most popular destination for this fun-loving group. Aside from fun, this experienced demographic also value quality and safety during their travels, with premium hospitality brands Kai Yuan, Marriot, Hilton, Hyatt and Accor being the top five hotel choices for this group.
The over-60 demographic accounts for close to 250 million people, or 18% of the total population in China, and has come to represent more than 20% of the country’s tourist segment. This group is also increasingly embracing digital tools and platforms in their travels: According to Fliggy, over the past three years(2018-2020), the number of users aged 60 and above has increased by more than 50% annually. With many seniors making holiday plans for Chinese New Year, Fliggy has launched online classes to provide guidance on booking and ticket purchases as well as other tips to ensure safe and convenient travels.